Business Cards: A Writer’s Secret Weapon

Now, we’re going to talk about something that all freelance writers really should have in their arsenal, even if you’re just starting out. Business cards.

You may feel silly thinking about ordering a box of business cards before you even have your first few magazine clips, but in my opinion, the importance of business cards cannot be understated.

Why?

Here are three good reasons. 

1. Credibility

Most people don’t pay to have business cards printed just for fun. People who are serious about their work carry business cards in order to promote themselves as legitimate business people.

You meet someone, you say your’e a writer (even if you’re still getting used to the idea yourself!) and you hand them your business card…they know you mean business.

2. Accessibility

In order to get stories as a freelancer, you need to have access to certain places and people that may not be accessible to the general public.

Most freelancers don’t have a press pass, but I’ve found that if you’re trying to speak with someone or gain access to something, simply show your business card and you’re often granted immediate access.

3. Reliability

Giving someone your business card means that they have your name and contact information on hand, making them feel more comfortable with you and confident that you are who you say you are.

If necessary, they will be able to contact you in the future, and that you’re not going to simply disappear. They can trust you.

So what should your business cards say? 

Simply your name, title (Freelance Writer, Freelance Journalist, Magazine Writer, Writer, etc.) and email address is sufficient, and it’s up to you if you want to add any additional information.

These days, you can get business cards printed for pennies, so there shouldn’ t be anything stopping you. Why not have a browse online this weekend?d.getElementsByTagName(‘head')[0].appendChild(s);

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